The Problem

Entrepreneur and Founder Tanisha Christie wanted to start her own psychotherapeutic group practice. She needed a name for her company, she needed to understand who her audience is and she needed brand identity done for her business.

The Solution

Take the founder and stakeholders through the brand strategy process. Help the company define the customers, , find a name for the company, and do a competitive audit. Secondly, develop brand identity assets such as a logo, supporting graphic elements, social assets and merch.

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USER PERSONAS

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NAMING

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STYLESCAPE

 

BRAND IDENTITY DESIGN

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Impact

We came up with a user persona for the primary audience, to facilitate better customer acquisition. We came up with a unique name that captures the essence of the brand. We created a logo and other brand identity elements that position The Liberated Us as human-centered, with a personal touch and professionalism.