Clifford Washington 2/22/24 Clifford Washington 2/22/24

Scaling business through branding

How does a business extend its reach? How does a business scale through branding? In this video I go over a brand strategy engagement I did with Ariel Nuñez. He's the founder and creative director of Art of Storytelling, a media production company. In this video, you'll see how we went from understanding the problem, to working through strategic exercises, and planning a path forward. You can view full case study

Clifford Washington 5/4/20 Clifford Washington 5/4/20

Winter beet salad

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Ingredients

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Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.