The Art of Storytelling
The Art of Storytelling
Problem
Ariel Nuñez is the founder and creative director of Art of Storytelling, a media planning, creative production, and post-production company. He reached out to Duke & Jo looking for help in developing his brand strategy. He was looking to hone the company’s brand identity, carve out a niche in the video production market, grow his customer base, and scale his business.
Solution
After getting an understanding of Ariel’s goals, we took him through the brand strategy process. We tailored workshops to his specific needs. We facilitated workshops in discovering brand values, audience profiles, goal prioritization, and audience sales funnel.
Stakeholders
Founder and Creative Director: Ariel Nuñez
Video Producer and Editor: Nic D. Henry
Ariel’s Story
Ariel is a founder, cinematographer, editor, and creative director. He has 20 years of experience producing premium content for large and small brands. He’s worked with with brands including CNET, Ralph Lauren, Colin Kaepernick, and Foot Action to name a few.
Team Alignment
What does each stakeholder want to get out of the brand strategy sessions.
Cliff
- Help guide ariel’s business to more clarity
- Help prioritize goals
Ariel
- Gain clarity mission and identity
- Have a clearer vision on what branded content
to release
- Speak to future clients
- Use as a marketing tool
Nic
- Help Ariel grow
- Work on bigger projects
- Learn this side of the game
Brand Values
Authentic, good taste, confident, inspired, and community-oriented.
X-factor: 90’s hip hop kid
Brand statement: Art of Storytelling provides media production to those with good taste on an authentic journey, with a confident voice. Helping them feel inspired and a sense of community.
Customer Profiles
Business Prioritization
Brand statement: Art of Storytelling provides media production to those with good taste on an authentic journey, with a confident voice. Helping them feel inspired and a sense of community.
Revenue Priorities
1. Client work/ service work, production company for someone’s needs.
2. Gigs that are post production
3. Online course - teaching video
4. Gigs that are only shooting
5. Creating video templates - animate logo, branded lower thirds, blocking shots
Awareness Priorities
1. Content for Youtube - quick tutorials, tips, how to’s. News stories, trends in video production
2. Content for Linkedin - broader focus on video marketing, how to approach video for your business, future of trends, best practice for video today, thought leadership3. Online course - teaching video
3. Website - feature the best work, explain the company and what makes them different, break down process, testimonials, online contact form (looks like a menu) - SEO friendly blog posts
4. Google ads, social media boosted ads - taking the best content and putting money behind it
Efficiency Priorities
1. Video production coordinator
2. An Accountant - someone to operate Quickbooks
3. One sheet for business
4. Collaboration tools, dropbox, frame IO, Slack
5. Gear inventory list
Impact
The process of going through brand strategy workshops helped Ariel gain clarity on the thoughts in his head. He found out LinkedIn will be his number 1 outlet for inbound marketing content. We were able to help him organize and prioritize a plan moving forward to scale his brand and extend his reach.